Consumer Research Starter Kit #7 – Panduan Riset Konsumen Sederhana Untuk UMKM
Juni 2025 (in Bahasa Indonesia)
A practical guide designed to help small businesses carry out simple yet effective consumer research. Perfect for smaller brands to make smarter, more relevant, and customer-focused decisions without the need of big budget or complex tools.
Consumer Research Starter Kit #6 – Panduan Praktis Membuat Kuesioner Survei yang Efektif
April 2025 (in Bahasa Indonesia)
A practical guide to help you create effective, relevant, and ready-to-use quantitative survei questionnaires. Design better questions, conduct better surveys, and uncover more meaningful insights!
Consumer Research Starter Kit #5 – Panduan Riset Konsumen untuk Evaluasi Marketing Campaign
January 2025 (in Bahasa Indonesia)
A practical guide to conduct a systematic consumer research to gain valuable insights in ensuring the effectiveness of your marketing campaign. Create a more successful campaign that delivers impact based on solid insights!
Consumer Research Starter Kit #2 – Consumer Research for Effective Product Strategy: Pre-Launch and Post-Launch
August 2024 (in Bahasa Indonesia)
A practical guide to gather critical consumer insights before and after a product launch to ensure that your product meets consumer expectation and adapts to evolving market demands.
Understanding Consumer Acceptance on Electric Motorcycle
June 2024
Electric vehicles are heralded as the future, and the trend is clearly on the rise in Indonesia. However, despite these efforts, sales have yet to meet expectations. This mini qualitative study is designed to gain a deeper understanding from consumers’ perspective, focusing specifically on motorcycle users, who represent the majority.
Consumer Research Starter Kit #1 – Qualitative Research for Product/Concept Evaluation
May 2024 (in Bahasa Indonesia)
An essential guide for conducting qualitative research to evaluate a product or concept, including how to choose the right method, create better discussion guide, tips and tricks on moderation and report generation.
Understanding Gen Z Preference and Behavior
March 2024 (Report in Bahasa Indonesia)
Generation Z, which currently makes up about 25% of Indonesia’s total population, play an increasingly significant role in the business world. With values and preferences that differ from previous generations, a deep understanding of their behavior can be key to designing successful marketing and sales strategies.
Gen Z and Millennials Preference on Music Event
December 2022
With more relaxations on restrictions on social events due to the pandemic, we see the emergence of music events and concerts throughout the last couple of months. For companies and brands, this can be a good opportunity for marketing and promotion activities. Discover interesting insights so you can create better events based on the behavior and preference of the attendees.
Understanding Generation Z Expectation in the Workplace
August 2022
With Gen Z entering the workforce and the changing of the work environment due to the pandemic, it is very crucial for companies to understand them in order to create the best work policies, rules, and environment to maximize their potential and make them a valuable asset to the organizations. How is their expectation different compared to previous generations?
Understanding Expectations on the Future of Work
April 2021
Due to COVID-19 pandemic, the world of work has changed significantly, and more workers are now familiar with and experienced the term WFH and WFO. With the pandemic still going on and impacting our lives, what will the future of workplace going to be like?
Gen Z Behavior in Welcoming Ramadan and Idul Fitri 2021
March 2021
Ramadan and Idulfitri 2021 is just around the corner! It is the period where consumption usually hikes and a great opportunity for brands to capture this event and maximize it into sales. Learn more about Gen Zs behavior this year to help you make better business decision to embrace it.
Understanding Digital Activities of Gen Z Consumers
February 2021
Gen Z is currently holding the largest proportion of Indonesia population. They will soon enter the work force and become the most important consumer segments. Find out how this digital generation look for information and entertaiment, and other interesting findings from their activity and behavior.
