Gen Z and Millennials Preference on Music Event
December 2022
With more relaxations on restrictions on social events due to the pandemic, we see the emergence of music events and concerts throughout the last couple of months. For companies and brands, this can be a good opportunity for marketing and promotion activities. Discover interesting insights so you can create better events based on the behavior and preference of the attendees.
Understanding Generation Z Expectation in the Workplace
August 2022
With Gen Z entering the workforce and the changing of the work environment due to the pandemic, it is very crucial for companies to understand them in order to create the best work policies, rules, and environment to maximize their potential and make them a valuable asset to the organizations. How is their expectation different compared to previous generations?
Understanding Expectations on the Future of Work
April 2021
Due to COVID-19 pandemic, the world of work has changed significantly, and more workers are now familiar with and experienced the term WFH and WFO. With the pandemic still going on and impacting our lives, what will the future of workplace going to be like?
Gen Z Behavior in Welcoming Ramadan and Idul Fitri 2021
March 2021
Ramadan and Idulfitri 2021 is just around the corner! It is the period where consumption usually hikes and a great opportunity for brands to capture this event and maximize it into sales. Learn more about Gen Zs behavior this year to help you make better business decision to embrace it.
Understanding Digital Activities of Gen Z Consumers
February 2021
Gen Z is currently holding the largest proportion of Indonesia population. They will soon enter the work force and become the most important consumer segments. Find out how this digital generation look for information and entertaiment, and other interesting findings from their activity and behavior.